SCOM 361 Idea File

I didn’t really like this brochure. I think there is nothing that really catches your eyes. There is also not much of exaggerating contrast that gets readers’ attention. The image looks like it was trowed there, for example. The creator also wasn’t really consistent with her/his ideas. Sometimes the alignment change, the spacement between the lines and the size of the tittles too (sometimes it looks like it was an error ). The designer of this brochure did a bad job with the repetition of  the elements as well. For example, he uses a styled line below the cover title and later use a different stylized line for other titles/subtitles. He also did the background image different from each other besides the same colors. The organization and grouping of information is not that bad but it could be so much better. Overall, it is a bad brochure from my point of view. 

I like this brochure for many reasons. First, the colors are awesome. I love that it used feminine colors, like hot pink and neons, but the brochure itself is not feminine, it is just designed well. The entire brochure also looks unified. If you separated each of the tiles, there would be no doubt that they were all from the same brochure just because of the aesthetic qualities. the brochure looks sharp and has strong edges. I like how all of the pictures have been edited from their original look to be neon colors that match with the text. Similar ideas of the brochure are grouped together, and the brochure would be easy to read and locate the information you are looking for. 

This is a really awesome font that I got off dafont.com. It is one of those really unusual sans serifs that have a thick/thin transition, and I think it’s absolutely beautiful. I also really love the numbers in this typeface.

As mentioned in the book, it will be difficult to pair this typeface with others in the same piece, but I think that it will be worth the challenge!

I think this is a great example of how a brochure should look. The brochure is for a resort and dive center, so the fact that the cover uses an appealing photo of a nearby beach makes you want to learn more and explore the brochure. The first page uses a beautiful sunset photo as the background to again emphasize the beauty of the location of the center. Although the text is somewhat hard to read at parts with this photo as the background, I think it still works and gives the brochure a creative edge. The inside panels all use bright, colorful photos while limiting the amount of text so the reader does not feel overwhelmed. I think there is a great balance of photos and text. The back panel has an image of a map to give the reader a sense of the locations as well as hotel and contact information. I think the fact that this brochure uses bright colors, appealing photos, and a good amount of text make it a great example of how a brochure should look. 

This ad is powerful because of the contrast of the orange on black background. The sepia tone of the picture also makes the colors stand out and creates visual impact. This makes the ad more desirable as a whole. Using the mans back as the background for the bottle makes it look intense as well.

I chose this ad because of the visual pun that was used in creating it. I thought it was very interesting how they split the word “iceberg” and incorporated larger text below the water. This shows that most of icebergs are underwater and that by purchasing this camera we can all access the great things below sea level. Cutting off the top the the text also adds some appeal but there is still enough there for everyone to understand what it says.

The color scheme is cool and soothing but does not grab your attention and I believe that is a good thing in this case. The contrast and cool effects of the text is what draws people in and the color supplements it with a nice feel. Overall, I think this is a very creative and effective add. I enjoy seeing how creative people can get without going overboard and I think this ad works great.

This is an ad that I saw on the metro earlier this week. I thought it was fantastic; I kept looking back at it because of it’s so visually striking. The large amount of black space contrasted with the bright yellow is incredible.

In case you can’t see it very well (I took the picture on my blackberry), the ad is for the Titanic exhibit at the National Geographic Museum. They have all of the details you could need; directions, dates that it’s open, etc. Their purpose is to have you decide to go today. People sitting on the metro have plenty of time to commit their pretty easy directions to memory and to think about whether or not they’re interested in that kind of exhibit.

I loved the visual design of this ad; the sinking TITANIC in bright yellow and all of the details (in the shape of a ship!) across the top. I thought it was incredibly well done, and definitely left me still thinking about the exhibit even after leaving the metro.

I chose this advertisement because I’ve seen it just about everywhere. While the photography is very good, I think the ad itself is terrible. You have to look for the product title, because it does not stand out against the background very well. As it is right now  parts of several words are illegible. The font could be simpler and a solid color to make it stand out more. Additionally, the center alignment of both the model and the font make the ad feel very cluttered. I think that putting the model to one side and posing the text on the other side would make the ad more visually appealing.

However, because of the eye-catching photography the ad wound up being very successful.  

I have never even had a sip of Cider, but was very drawn to this ad.  I think the ad does a great job of creating a focal point and using color to highlight the cider bottle.  There is repetition in the apple on the bottle and the cut up apples surrounding the bottle.  I also like that the text is centered - when you’re talking about ‘perfect balance’ then centered text seems appropriate.  The ad made me want to try the product.  Happy Memorial Day weekend!

I think that this is a great advertisement for many reasons. First of all, it is simple and classic. It is just four words, all in black and white, but the message is so powerful. The black and white allow for maximum contrast, and also clarity. The central message is encouraging while also applying a bit of pressure. The words “Yesterday you said tomorrow” coincide with Nike’s slogan that is well known, “Just Do It.” I like that the font used is the font that Nike has always used for all of their advertisements, and they are known well enough that it is recognizable to the public. I like that the message is also in all caps, because this is powerful in that the reader cannot misread the message and can almost hear the voice that it would be said in. The alignment is flushed left and also the logo is flushed right. Both the message and the logo share an invisible edge. I think it is interesting that no where on the advertisement does it say “NIKE,” but all consumers know that this is a Nike advertisement. This is an example of excellent branding. The company is widely known, so all that is necessary is their ‘swoosh’ logo to identify the brand. The rule of proximity allows us to separate the messages “Yesterday you said tomorrow” with the classic slogan “just do it” as two separate ideas that are related in this message due to the size of each message and the space between the two. I think that this is an example of simple, but innovative advertisement and branding. Nike is effectively selling their brand, Nike, without promoting a specific product. That is impressive.